Hello how are you today. Im doing great, thank you for having me, im really excited for this. Im excited, we have our members from across the world joining us for this conversation, i been talking about it nonstop over the last few days to the point of annoying a few friends, were all very excited. To remind everybody, the context of our conversation today, together with alex we will be learning how to compete in a world with the space. The concept of always being one is something we can always benefit from and alex, im sure you were expecting it to be released in the midst of a pandemic, however, in my view, this could not be more relevant especially these days when so many of us are forced to have the d1 mentality. Help us kick off, id love to ask you, what you found to be so important about this topic that you want to focus your sites on going deep in the leading ceos and the workers at all levels and Tech Companies, what got you to write this book and how does this the into your ov