This year’s model
Phil McKay, CEO of New Hampshire-based (USA) nGage Events, Inc. may not have invented the business-to-business events hosted buyer model, but he perfected it.
The nGage Events hosted buyer model brings together executives to exclusive locations where top-notch education and business development activities take place. It includes matchmaking in the form of pre-scheduled 1:1 meetings and boardroom-style case study presentations. Buyers are targeted, invited, and hosted for the event at no cost to them, including travel in return for attending a specific number of sessions and meetings. This model assures sponsor ROI.
Before founding nGage Events LLC, and PPM Media, McKay served as executive VP for Questex Media and was responsible for their hosted model events and technology group. He also served as senior vice-president of the World Market Center in Las Vegas, in charge of growing their event portfolio in the furniture, gift and home accessories industries,