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For as long as humans have existed, we ve been obsessed with color. Everything from the color of your clothes to the brightly illuminated pixels on your screen is an attempt to re-createâand enhanceâthe vibrant hues found in the natural world. In fact, the pursuit of pretty colors (and how we understand them) can be seen as a driving force behind some of the biggest technological advancements and societal shifts in human history.
This week on Gadget Lab, we talk with WIRED senior correspondent Adam Rogers about his new book,