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Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators – TechCrunch

Snap to launch a new Creator Marketplace this month, initially focused on Lens Creators Snap on Wednesday announced its plan to soon launch a Creator Marketplace, which will make it easier for businesses to find and partner with Snapchat creators, including Lens creators, AR creators and later, prominent Snapchat creators known as Snap Stars. At launch, the marketplace will focus on connecting brands and AR creators for AR ads. It will then expand to support all Snap Creators by 2022. The company had previously helped connect its creator community with advertisers through its Snapchat Storytellers program, which first launched into pilot testing in 2018 already a late arrival to the space. However, that program’s focus was similar to Facebook’s Brand Collabs Manager, as it focused on helping businesses find Snap creators who could produce video content.

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New Snap Originals Announced Today Featuring Megan Thee Stallion, Charli + More

Snapchat announced new Snap Originals set to premiere this year! Snap Originals have been home to the biggest stars. Now, Snap is bringing on music iconÂ Megan Thee Stallion, and giving Snapchatters an inside look at rising stars and their favorite creators likeÂ CharliÂ andÂ Manny MUA. And from shining a light on social issues and racial injustice, to honest conversations on mental health and climate change â these new shows speak to the issues most important to the Snapchat Generation. The new slate also includes shows that are only possible on Snapchat, pushing the limits of innovation and leveraging Snapâs expertise in AR to deliver immersive Originals that make viewers part of the show.

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Snap Inc (NYSE:SNAP) - Could Megan Thee Stallion And The D Amelio Sisters Help Snapchat s Original Content Push?

Share: Popular with millennials and Gen Z users, Snap Inc s (NYSE: SNAP) Snapchat is pushing further into its original programming to better monetize its large user base. What Happened: At a presentation for advertisers on Wednesday, Snap Inc highlighted its upcoming slate of original programming. “Off Thee Leash With Megan Thee Stallion” features the Grammy-winning artist with celebrity friends and their pets. “Charli vs. Dixie” is a competition show that puts the popular D’Amelio sisters against each other. The pair rose to fame on TikTok and are among the most-followed people on social media. Other shows include: “Meme Mom,” about Snapchat favorite NicoleTV, following her life as a mother and having a career; “Twinning Out,” which shows Niki and Gabi DeMartino navigating difficult decisions in life; “Coming Out,” which features six young people coming out to their family and friends for the first time; and Breakwater, a futuristic young adu

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Snapchat Lines Up Originals Featuring Charli And Dixie D Amelio, Megan Thee Stallion, Manny MUA

At its 2021 NewFronts presentation, the platform said its 2018 decision to push into original programming “has been one of our biggest achievements” for driving traffic to its Discover feed. According to Snapchat, in the latter half of 2020, 85% of the U.S. Gen Z population tuned in to at least one of its 128 original shows. Across the whole year, more than 400 million people watched its originals and shows from Snapchat’s publisher partners, it added. Originals Snapchat highlighted as having particularly notable traffic included Ryan Reynolds’ Ryan Doesn’t Know, which debuted in February and to date has brought in more than 20 million viewers;

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Niki & Gabi DeMartino Go Bridesmaid Shopping In NYC For Gabi s Wedding: Photo 1306349 | Gabi DeMartino, Niki DeMartino Pictures

Niki & Gabi DeMartino Go Bridesmaid Shopping In NYC For Gabi s Wedding: Photo 1306349 | Gabi DeMartino, Niki DeMartino Pictures
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