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Why venues need to meet the challenge of reinventing themselves
AIPC CEO Sven Bossu says venues need to meet the challenge of reinventing themselves.
Glenn D. Lowry, director of the Museum of Modern Art (MoMA) in New York, described his institute as “a laboratory of learning, a place where the most challenging and difficult art of our time can be measured against the achievements of the immediate past”. This must sound very familiar to any manager running a convention centre, with the art of bringing people together being both difficult and challenging at this time and whereby measuring achievements needs to be re-invented to be meaningful.