Casio steps into the digital realm by launching a virtual G-SHOCK store in the metaverse, offering unique watch customization experiences., Technology & Science News, Times Now
The share of online sales for Rakhis has increased from 1.5% in 2018 to 7% in 2022, as e-commerce firms report a rise in demand from both metro cities and tier 1 and 2 cities. Amazon, Myntra, and Meesho have all witnessed significant growth in Rakhi orders, with Meesho reporting a 2.5 times increase in demand post-pandemic. Ferns N Petals (FNP) has also seen substantial website traffic growth from tier 2 and 3 cities, with one-third of their annual business revenue generated during Rakshabandhan.