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The Future Of Digital Marketing Is Up To Gen Z

Digital Advertising: The trends to watch out for in 2021

Karuna SharmaJan 12, 2021, 10:00 IST 2020 became the year when the digital ecosystem acquired many new users In this new year, we want to crystal gaze into what the year has in store for the industry. With the digital advertising industry changing at a rapid pace, throwing a new set of challenges every day, experts are optimistic that 2021 will be a game-changer that will help them redefine a lot of rules in advertising, with smarter marketing techniques. We spoke to a few industry experts to identify opportunities that 2021 will bring forth for the industry as we move forward and here is what they had to say. Over the past few years, the world has increasingly been moving towards digital and 2020 became the year when the digital ecosystem acquired many new users, thereby making digital advertising perhaps one of the most effective mediums to reach out to people locked inside their houses and stuck to their phone and tablet screens.

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