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Opportunities to transform the future of events

Matthias Schultze shares his research into the industry's future and reveals the top three opportunities organisers should pay attention to

Why to Attend In-Person Events in the Future?

Meetings and conventions: Major economic driver for Berlin

Statements marking the 15th anniversary of the visitBerlin Berlin Convention Office: Burkhard Kieker, CEO of visitBerlin: “Berlin is in the lead in today’s international meetings industry. The long-term investment in the city as a destination has paid off for Berlin. Our challenge in the years to come is to keep our top position since the international competition is strong.” Ekkehard Streletzki, owner of the Estrel Congress & Exhibition Centre: “In recent years, Berlin has really developed into a popular location for national and international conventions. This is not least due to the outstanding work of the Berlin Convention Office. The Estrel congratulates the BCO on this 15-year success story.”

Business Events of the Future: Hybrid Set-up Events

23 February 2021 The relevance of events for an organisation s overall communications mix will continue to grow in the future, according to a 18 months of in-depth research. The Future Meeting Space (FMS) innovation network presented the results of its latest study project at an online event on 22 February. The GCB German Convention Bureau and the Fraunhofer Institute for Industrial Engineering IAO presented the results live from Messe Frankfurt and attended by several hundred participants from all over the world. Findings include that the increasingly hybrid set-up of meetings and conferences extends their reach, both from a time and geographical perspective. The main findings of the research highlight that the

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