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Saudi banks fail to meet customer expectations of digital experience although the kingdom’s digital market is the largest in the Mena region, with annual spend on digital transformation reaching SR12 billion ($3.19 billion) a year.
In the wake of the pandemic, banks across the globe continue to pursue digital transformation aggressively to position and prepare themselves to thrive in the post-COVID, digital-first world. As a result, the MENA banking sector is also undergoing profound changes, giving regional banks the opportunity to rethink their existing business models and take a giant leap into the
With the rise of automation and digitization, established and reputable organizations find themselves under great pressure, and we can see how this impacts the banking industry globally, for there has been a great deal of change that has given banks the opportunity to reevaluate their business models. Moreover, the pandemic has been a major factor in accelerating the