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January 27 2021, 10:30 am | BY Ricki Green | No Comments
The One Club for Creativity has extended its decades-long commitment to diversity and inclusion with the launch of The One Show Fusion Pencil and ADC Fusion Cube, the advertising and design industry’s first global initiatives to recognize great work that best incorporates underrepresented groups in both creative content and the team that made it.
With the goal of promoting diversity, equity and inclusion (DEI) in both agency/production company staffing and creative work, the new Fusion awards will identify and celebrate great work which also demonstrates how underrepresented groups and DEI issues are utilized both “behind the scenes” hiring diverse staff, ensuring equal opportunity, pay and treatment and in the creative work itself, as expressed through casting, language, script and narrative.