is your brother the ambassador there? ambassador to sweden. wonderful. right now. softy, isn t he? excellent. we still didn t meet in sweden this past summer. i know. sorry about that. france in number four, germany at number three. usa, of course, at number two. and uk at number one. so let s go through this. sweden, what does sweden have that puts it at number five on the soft power list? women, sweden may not have the vehicles that everyone wants to drive. we ve seen, of course, defaltering collapse at saab and volvo. what s replaced that on the furniture side, assemble on the weekends and powerful fashion brand in the form of h and m. these are brands that touch people lives around the world. we determined they produce more pop stars than any other country per capita in the world. which actually goes to the earlier point about south korea. of course, we all know