Scallywag whisky and chocolate pairing at heart of new campaign Douglas Laing is hoping to tempt drinkers to try the pairing of whisky and chocolate with a Valentine s Day campaign for its Scallywag whisky. The multi-channel marketing campaign aims to encourage experimentation among whisky drinkers, with a series of lifestyle images, a Valentine s cocktail recipe and a digital campaign launching across Scallywag Speyside Malt Scotch Whisky s top 10 markets. Independent firm Douglas Laing said it intended to invest heavily to target content through Instagram advertising, display media and email marketing. Cara Laing, director of marketing in her family business, said: We’ve invested heavily in the Scallywag and chocolate pairing at both consumer and trade level in recent years. The consistent feedback on how perfectly the rich, sherry and fruity profile of Scallywag enhances the decadent flavours and texture of chocolate is resoundingly positive, and we’re excited to i