Marks & Spencer has joined the trend in time for summer, with the launch of Black Cherry, Lemon and Lime and Raspberry and Rhubarb, flavours all for £1.80 and 75 calories or less.
Pernod buys majority stake in alcohol-free Ceder’s 7th January, 2021 by Nicola Carruthers
French firm Pernod Ricard has purchased a majority stake in non-alcoholic ‘spirit’ Ceder’s for an undisclosed sum.
Ceder’s Pink Rose was unveiled in April 2020 as the brand’s first new expression since its launch
Pernod Ricard first moved into alcohol-free ‘spirits’ in 2018 after agreeing to launch Ceder’s in the UK. The brand was created by husband-and-wife team Craig Hutchison and Maria Sehlstrom in early 2017.
The original agreement saw the French firm became the exclusive distributor and marketer of the Ceder’s range in the UK, but did not include an equity stake in the brand.