China s consumer spending on recovery track amid policy support--China Economic Net en.ce.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from en.ce.cn Daily Mail and Mail on Sunday newspapers.
Why it matters
Seeing the world as having separate offline and online spaces is a view that has become obsolete in China, and traditional retailers and shopping malls should embrace New Retail to allow consumers to move seamlessly between different retail, commerce and social media formats.
Takeaways
• Store environments can be experiential zones for convenient shopping platforms, activated in-store via a mobile device.
• Use technology to improve the customer experience via on-shelf QR codes for product details and reviews to drive the sale.
• Enable customer access to the store inventory while shopping to reduce friction and shorten the in-store customer journey.
Chinese Department Stores Focus on Digital and Direct Sales businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.