I was asked recently if protection advisers wield enough power to negotiate and evolve real improvements to customer outcomes. It’s a challenging question.
It makes good sense for advice firms to look at how they can drive additional revenue through repeat business and referrals, as well as ensuring income is not lost through losing clients or cover being cancelled due to financial pressures. Having a proactive client retention strategy is so valuable.
The Protection Distributors Group has welcomed three new organisations into it ranks. Heath Protection, Towergate Health & Protection and Onestopmortgageshop joined the PDG this November taking the number of members in the trade body to 24.
As of 1 May 2021 The Insurance Surgery and Premier Choice Group will join the PDG.
Established in 2016, the PDG was set up with the aim of encouraging better outcomes for consumers through insurers and intermediaries.
To date the group has launched initiatives including the Funeral Pledge and Claims Charter, as well as providing support towards a number of access to insurance projects such as the signposting and underwriting transparency agreements.
Alan Knowles, managing director of Cura and chair of the PDG, said: “Across our industry, the customer should be at the centre of what we do and it’s great to see two more firms committing to improving outcomes for consumers working as part of the PDG.