A recent study by Redseer in collaboration with Udaan said that the scaling down by eB2B firms led to a significant drop in buyer penetration from about 25 per cent in 2021 to 12-15 per cent in 2023. However, with sustainable strategy, buyer penetration for eB2B firms can potentially triple to 35-45 per cent by CY 2030.
Byju's, once among the world's most valuable startups, faced many challenges with venture capital funding and the demand for online learning becoming scarce in a post-Covid world.