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New SPDR Survey Shows Investors in Gold and Gold ETFs Likely to Increase Their Investments in Next 12 Months Gold investors say the benefits of owning the precious metal are maintaining/increasing value in an economic downturn (68%), diversification (67%), and a hedge against inflation (67%). 73% of gold ETF investors say their exposure improved portfolio performance. Millennials have a higher percentage of gold in their investment portfolio than Gen X and Boomers. 80% of all investors believe gold will always have monetary value, but only 41% say they understand what influences its price.

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