Marcus Rashford calls Full Time on child food poverty in new campaign
The footballer-turned-activist and chef Tom Kerridge have put their weight behind the initiative, which aims to put an end to food poverty and features an identity by The Clearing 26/04/2021 7:38 am
No child should have to go to bed hungry, but the UK’s latest statistics on child food poverty highlight a systemic problem that urgently needs tackling. Pre-Covid, 30% of all children across the country were living in poverty, while food insecurity in families with children has increased dramatically in lockdown.
With politicians largely failing to rectify the situation amid the pandemic, grassroots campaigners have been speaking out and applying pressure to the UK government. Perhaps the most high profile example is Manchester United footballer Marcus Rashford, who called on the government to change its policies on free school meals during the holidays in lockdown and narrated a child poverty campaign for Ald
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Marcus Rashford and Tom Kerridge launch cooking campaign
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Footballer Marcus Rashford and Michelin-starred chef Tom Kerridge have teamed up to launch an initiative aimed at teaching families to cook healthy meals on a budget.
The nationwide scheme is in support of the #EndChildFoodPoverty campaign launched by Marcus last year.
Chef Tom has created 52 family friendly recipes which will be released one by one, every Sunday morning from this week.
They will be available for free in most major supermarkets and on the ‘Full Time’ Instagram page.
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The Clearing helps Marcus Rashford call Full Time on food poverty
The footballer’s new campaign comprises 52 easy to make recipes and has been designed to “stop hunger in its tracks”. April 21, 2021 5:30 pm
London-based design studio The Clearing has created the branding for footballer Marcus Rashford and chef Tom Kerridge’s new initiative to end food poverty in the UK.
The Clearing has created the the branding for Full Time, which includes the visual identity, naming and strategy.
Rashford and Kerridge have teamed up to create a series of 52 easy to make meals, one for each week of the year. The Clearing has also designed meal cards and visuals for an accompanying series of Instagram tutorial videos.