As a Marketing and Public Relations professional, I am thrilled to see more individuals pursuing careers in Marketing and more businesses seeing the importance of this strategic function, so much so that there is an increase in Marketing job openings. However, the same cannot be said for the role of Public Relations (PR). If there is something newsworthy happening within the establishment, sending out a press release is not the …
As a Marketing and Public Relations professional, I am thrilled to see more individuals pursuing careers in Marketing and more businesses seeing the importance of this strategic function, so much so that there is an increase in Marketing job openings. However, the same cannot be said for the role of Public Relations (PR). If there is something newsworthy happening within the establishment, sending out a press release is not the …
As 2021 ended, I couldn’t help but notice the negative feedback received by one of SVG’s newest hospitality brands; further to that, from time to time, we have all heard complaints about the customer service experience at some private enterprises as well as at some of the public sector offices. By now, you as a business owner, department head, manager/supervisor, or marketing professional, should be cognizant of the impact of …
As 2021 ended, I couldn’t help but notice the negative feedback received by one of SVG’s newest hospitality brands; further to that, from time to time, we have all heard complaints about the customer service experience at some private enterprises as well as at some of the public sector offices. By now, you as a business owner, department head, manager/supervisor, or marketing professional, should be cognizant of the impact of …
The business environment is very competitive and highly dynamic. Even with the smallest change, business can be easily affected; this can then impact your marketing. Just as you may have personal New Years’ resolutions, there are also things that your brand/business should be doing better in 2022. A new year is an opportunity to refresh the status quo and abandon old and inefficient marketing tactics. Here are a few activities …