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Late-night host returns for his annual roasting of ABC… and parent company, Disney
Reid Nakamura | May 18, 2021 @ 3:45 PM
Jamie McCarthy/Getty Images
Jimmy Kimmel closed out Disney’s combined 2021 upfront presentation to advertisers on Tuesday, roasting the virtual event and the company’s relationship with advertisers in front of a dark screen and a disembodied laugh track.
Kimmel opened his monologue by digging into the ad business’ jargon and “bulls ,” making fun of concepts like “Drax” and “Generation Stream” and the lengths networks go in order to sell their programs. He also touched on the decline of broadcast television and ABC’s struggling ratings, as well as other networks’ new offerings for fall.