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Subscribe Coming Full Circle: Philippines craft distillery confident in post-COVID-19 growth with localised products and new sales channels By Pearly Neo Philippines-based craft distillery Full Circle Distillers says it is ready to tap into post-COVID-19 growth banking on its localised offerings and new sales channels established during the pandemic. According to Full Circle’s Co-Founder and Head Distiller Matthew Westfall, the Philippines is one of the largest gin-consuming markets in the world, taking up over 43% of global consumption, so making a localised product in the country was a no-brainer. “Consumers here have a huge demand for gin, some 22 million cases per annum – but it’s by and large mostly Miguel gin, the cheaper stuff at about US$1.50 per bottle. The space we are looking at is the premium space, so craft gin that is completely authentic with the best ingredients,”​ he told

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