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Japanese businessmen brighten makeup industry amid pandemic
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Hop opportunity: Kirin subsidiary and Trinus co-develop vinegar drink containing matured hop extract Japan-based co-creation platform Trinus has co-developed a new vinegar drink brand called Hoplus with INHOP, a subsidiary of Kirin Holdings, containing matured hop extract.
Trinus works with Japanese manufacturers and brands to develop innovative products and launching it on its crowdfunding site to test interest. Hoplus will be manufactured by Saga Vinegar Co., Ltd, with matured hop extract sourced from INHOP.
Trinus had previously worked with Morinaga & Co on four new products, including a cheese snack and lozenges.
Under the Hoplus vinegar drink line (200mL), there are currently four variations, in yuzu, orange, peach and grape flavours. There is about 1.1g of matured hop extracts per 100mL of the drink.