Telstra targets gamers in Up Your Game campaign for gaming product
December 18, 2020 4:16
Telstra’s new Up Your Game campaign has launched, promoting the telco’s first branded gaming product Telstra Game Optimiser, designed to give gamers on the network an edge.
The campaign celebrates the unique rituals of gamers across Australia, and follows Telstra research that found 40% of gamers have a pre-game ritual with 73% believing it helps their performances.
The Up Your Game campaign features rituals submitted by gamers, and demonstrated by real games – Grace Watkins (@iamfallfromgrace), Ryan Pearson (@rhapsodyplays) and Terence Ignatius (@terenceignatius).
It focuses on how these rituals align with the use of the Telstra Game Optimiser product, which allows games to prioritise gaming traffic and reduce ping.