Issues like climate- and carbon-neutrality and recyclability have become mainstream consumer issues acrossUnited States. Study released by McKinsey and NielsenIQ illustrates consumers are shifting spending toward products with environmental, social, governance ESG claims.
Environmental claims, including those related to carbon reductions, need to be better defined and policed, commenters told the Federal Trade Commission as it considers revisions to guidance long used by industry.
European Commission EU on March 22, 2023, Proposal for a Directive on Green Claims incl Explicit criteria for environmental labeling, in US Use of Environmental Marketing Claims Green Guides, FTC Green Guides carbon offsets, made with renewable energy claims, made with renewable materials
Environmental marketing claims allow companies doing actual good for the environment to reap benefits and inform consumers while heightening scrutiny from Federal Trade Commission FTC, National Advertising Division, state regulators, plaintiffs’ bar.
Federal Trade Commission will review Green Guides for Use of Environmental Claims to assess need for updates and changes to Guides. Green Guides address environmental marketing claims, reflecting FTC interpretation of how it would evaluate claim under Section 5 of FTC Act.