but plenty of companies do that. so we make something else. we help make life a little easier, more convenient, more rewarding, more entertaining. year after year. it s the reason why we don t have customers. we have members. american express. welcome in. do the cloethes make the ma or woman, but what about president candidates? she says we may predict the winner of this presidential race based on a candidate s tie. we ll check out her article, tied to the election online at ft.com. i have to ask you, you say you ve gone back and looked at this, i guess going back six or seven presidential elections, what is the key? what have we all been missing