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Lance Bass Says Bye To Basic With Hard Seltzer Team-Up, Hotline

By James Dinh Apr 15, 2021 Lance Bass wants to level up your summer with a new partnership with brewing company New Belgium s latest line: Fruit Smash Hard Seltzer. On Wednesday (April 14), the NSYNC bandmate s new campaign with the brand was announced, which sees him say goodbye to life s basic moments, as per their Say Bye to Basic hotline. Up until April 24, fans can call 1-833-UNBASIC (1-833-862-2742) to learn more about the 100 calorie drink, which comes in three flavors: Pink Lemonade, Berry Blast and Tropical Punch. Bass will speak directly to fans on the line on Friday between 3:00-3:30 PM ET. Additionally, callers will get the chance to win an $850 Visa gift card sweepstakes to purchase a year s worth of the newly-announced drink.

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