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is a column that revisits once-popular companies and brands that have seemingly disappeared. Before the bullet journal, the pricey Japanese planner Hobonichi Techo, and the pocket-sized, collector-friendly Field Notes, many of today’s self-defined superorganizers had a Trapper Keeper. You might remember the three-ring, color-coded, Velcroed school binder, whose ubiquity in the 1980s and ’90s makes it a byword for nostalgia. For a whole generation, it was our first information organization system, a child’s garden of productivity. The Trapper Keeper was itself well planned, the work of market research by a Harvard MBA working at the paper industry titan Mead. It quickly filled the vacuum he’d identified, and its name became synonymous with its category; the company told

United statesDebbie schaefer jacobsJessica hodgesPee cheeFroyo tamHobonichi techoAl yankovicE bryant crutchfieldHarvard business schoolNational museum of american historyScripps howard news serviceUs department of educationTrapper keeper tookThen suddenlyAre they nowField notes