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Video games haven't been a niche hobby for ages now, but the scale of the industry built around gaming is still not as well known as it deserves. Revenue from video games totaled some $39.4 billion in the United States during the first three quarters of 2023. Meanwhile, the box office for films in the United States was worth a comparatively modest $9 billion in all of last year.
The company's decision to test the waters for an equity crowdfunding round comes after it sold several million dollars worth of goodies to its fanbase on Kickstarter earlier this year.