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Natural History Museum: £2bn ROI from digitisation project

An new report estimates digitisation could see a tenfold return on investment, creating benefits of more than £2 billion over three decades.

Glasgow cityUnited kingdomCity ofDigitiser robyn crowtherDan popovHelen hardyRobyn crowtherKen norrisFrontier economics ltdLife sciences departmentNatural history museumTrustees of the natural history museumLondon natural history museumProfessor ken norrisNatural historyData portal

Digitising entire Natural History Museum collection could add £2bn to economy

Digitising entire Natural History Museum collection could add £2bn to economy
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United kingdomCity ofDan popovHelen hardyKen norrisLife sciences departmentDigital collections programmeNatural history museumArts humanities research councilFrontier economics ltdFrontier economicsHumanities research council