This looks like a lot of fun.
After a long hiatus of over ten years, the Hummer is making a comeback - but not as you know it. For the first time in the model s history, the new Hummer is going all-electric. Recently, the new GMC Hummer EV Pickup made an appearance at the Super Bowl LV, where it was driven by Saturday Night Live s Kenan Thompson in a comedic commercial starring Will Ferrell, who encourages America to embrace electric cars to beat Norway s sales.
With reservations already open, GMC s promotional campaign for the Hummer EV continues with a short but sweet video of the electric pickup performing some powdered donuts to coincide with Fat Tuesday.
And kind of strange.
We re definitely not the first to think GM s new Super Bowl commercial starring Will Ferrell is a little unusual. Titled No Way, Norway, Ferrell goes on a rant about Norway s embrace of electric vehicles and that America needs to get on board with electrification. Despite his attempt to reach the Scandinavian country in a Cadillac Lyriq, Ferrell winds up in Sweden.
But Audi felt the need to respond to Ferrell s antics and GM s message by embracing Norway s love of EVs, especially the Audi e-tron, which happens to be the best-selling EV in the country. The German automaker recruited Game of Thrones actor and proud Norwegian Kristofer Hivju for not one but three short ads.
Why does he suddenly hate Norway?
This Sunday s Super Bowl will be different from any previous game day. There will be no live crowd. The halftime show is also likely going to take on a new format. And it s all thanks to the ongoing pandemic. While some automakers, such as Kia, have opted to sit out this year s game with no commercials, General Motors is very much still on board, and it recruited the one and only Will Ferrell for the job. The actor and comedian also has a problem with Norway, of all places.
GM has just released three short teasers (which we combined into a single video for your viewing pleasure) expressing his deep displeasure with all of the Olafs, skiing, and year-round sweater-weather found in the Nordic country.