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Virtual personal trainers make fitness accessible and affordable

Virtual personal trainers make fitness accessible and affordable

Byredo Taps 3 Suitably Cool Young Creatives For A Short Film

Every fragrance created by Byredo founder Ben Gorham has a story to tell, and his latest, Mixed Emotions, is no different. So much so that Gorham collaborated with the award-winning self-taught director and journalist Fenn O’Meally on a short film – Tall Are the Roots – to mark its release. Exploring timely themes like fear, loss and hope, as well as self-esteem, LGBTQIA+ visibility, and existing outside of rigid gender binaries, it stars three exciting and multi-faceted creatives: Deneille Percival, Alewya Demmisse and Kai-Isaiah Jamal. Read more: “We so often damn ourselves for not being confident all the time, or not having total clarity in where we are going,” says O’Meally. “But actually that sense of confusion is what makes something, or someone, relatable. Right now, everyone is on a journey; everyone is adapting and changing. It’s a beautiful thing to be able to evolve. It gives me hope.” 

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