Unit sales of plant-based dairy products are sliding even as dollar sales are up in most categories as inflation-related price hikes simultaneously cushion companies’ margins and discourage some consumers from trying new products and paying premium products.
Sales of plant-based dairy, including milk, cheese and yogurt, continue to grow at a rapid clip despite challenging macroeconomic and market conditions, but units in some categories are dipping slightly, according to recently released SPINS data, raising questions about the category’s long-term trajectory.