The “Black Continent” of Africa until the end of the eighth decade of the 19th century was not properly known territory, especially its central parts which
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Are you aware that the techniques used to persuade and influence our decisions in the consumer world have deep historical roots? From the ancient civilizations to modern-day advertising, the line between propaganda and marketing has been intricately woven. In this article, we will look at how propaganda transformed into marketing and how this has been […]