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In 2020, BigBasket witnessed an unprecedented surge in demand as it welcomed a new set of customers who were buying groceries online for the first time. Amid the dramatic shift in consumer behaviour, Arun Jayaraman, Head of Marketing – Loyalty, Site Merchandising and Partnerships, BigBasket, tells WARC how the online grocer sees the Indian market growing after weathering the pandemic storm.
This article is part of a Spotlight series on on what e-commerce 2.0 means for brands in India. Read more
Key insights
A massive surge in the number of people wanting to try online grocery for the first time during the lockdown helped BigBasket further reinforce its dominance in the segment.