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Cheetos-themed wedding chapel coming to the Las Vegas Strip | Food

The #JOMO is Real: Frito-Lay Predicts Couches and Comfort as the MVPs of Game Day

Jenna Ortega and Danny Ramirez Heat Up Doritos Super Bowl Ad

Jenna Ortega and Danny Ramirez Heat Up Doritos Super Bowl Ad
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The #JOMO is Real: Frito-Lay Predicts Couches and Comfort as the MVPs of Game Day -February 06, 2024 at 09:06 am EST

Win or lose, at home or not – more than one-third of Americans also admit they ll likely miss work on Monday PLANO, Texas, Feb. 6, 2024 /PRNewswire/ The first-ever Super Bowl in Las Vegas will.

What is the true value of the Super Bowl for snack producers?

Super Bowl Sunday is the second biggest food consumption day in the US (pipped at the post by Thanksgiving), which for major snack producers, translates into billions of dollars spent on coveted TV spots, billboards, celeb reinforcements, immersive experiences and NPD. It also means many more billions earned in sales.

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