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FrieslandCampina F&B tapping plant-based trend with ingredient innovation FrieslandCampina Food & Beverages is leveraging its expertise in spray-dry powders to bring plant-based innovation to the bakery and desserts market. FoodNavigator hears how the group is building on the heritage of Kievit.
FrieslandCampina Food & Beverage is leaning in on two trends it believes will be key to the development of the bakery, dessert and ice cream markets: indulgence and plant-based.
“We support our customers with ongoing and in-depth research to identify upcoming needs and trends in the market. Our insights indicate that consumers today are seeking a richer and more diverse offering to deliver feel-good moments,” Suzanne van den Eshof, Global Head of Marketing Food Industry at FrieslandCampina Food & Beverages, told FoodNavigator.