around it to attract those folks. the exact opposite question that we get. she should be using it. those people are there. she s not going to the right places to find them. friends beget friends. crowd sourcing, not so much. friend sourcing is. that s where you want to go. the other place, more traditional, hang out where they re at. find friends together, ask for referrals, go back to the old way of doing things. that s what social media is, that same kind much friend sourcing, it s just online. exactly. any suggestions of how to reach people maybe there are a lot of 40 and 50-year-olds who are on social media but not the people she s trying to reach. i think there s a great great strategy that a lot of small business rs using. more bang for the buck than twitter and facebook. which is an e-mail newsletter. get a bunch of people to send out a newsletter. you get people who opt in who say i want to hear from you at regular intervals. you serve them very, very well.