The shutdown of coffee shops hasn’t been a bad thing for flavoured milk
The milk market is being shaken up. In the past year, sales have surged by £113.3m on volumes up 1.6%. But own label, which accounts for nearly two thirds of market value, hasn’t cashed in at all. Sales have slipped 0.6% in value and 0.3% in volume. Brands, meanwhile, have passed the £1bn mark for the first time, with growth of £123.7m.
There are a number of factors at play here. These numbers do not include Aldi and Lidl, which rely far more heavily on own label. Even so, this does not explain supermarket own label’s three-point decline in market value share to 64.3% in a year. So what is going on?