Direct imports of Moroccan produce are well received by the German trade
Freshtom LLC, a brand new import agency for fruit and vegetables based in Wuppertal, was founded last summer. The young company has set itself the task of importing Moroccan fresh produce on its own and marketing it in Germany and neighbouring countries. Thanks to s good network in the neighbouring country of the Netherlands, the goods even end up in the well-known food retail markets, says Yassine Archi, Managing Director of the Wuppertal trading agency.
Even in times of Corona, new entrepreneurs are opting for the fresh produce sector, including the Archi brothers. My brother had already been working in the fruit and vegetable trade for about 12 years and was accordingly well connected in the industry. That s how the idea of founding our own company came about in the end, Yassine Archi explains. In fact, the group of companies includes two companies: The Moroccan company Fresh Produce was already active