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Crafting new drinks for a new generation The co-founders of American craft drinks brand Future/Proof, maker of Beatbox Beverages, share their journey to entrepreneurial success Aimy Steadman and Brad Schultz and Justin Fenchel Beatbox Beverages How did you wind up in the drinks industry? Aimy Steadman: I met Justin in entrepreneur club during the first semester at McCombs Business School while we were pursuing our MBAs. I was a young entrepreneur trying to run an online marketing agency and was trying to grow my skills as an entrepreneur. I was also a DJ on the student radio station KVRX 91.7 FM. Justin, Jason, Dan and myself were the MBAs who always wanted to go to concerts together. Music was at the centre of our social lives and so we wanted to create a brand that was all about bringing people together with music.

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