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Innocent global growth drives sales surge as it slips to loss

By Alec Mattinson2020-12-18T16:21:00+00:00 Innocent’s sales surged past £400m last year, though the group fell to a loss as it funded expansion across Europe and beyond. The accounts of parent company Fresh Trading Ltd show group-wide turnover, including its UK operations and its newly established Netherlands manufacturing arm, rose 8.6% to £431.8m last year. It said growth was driven by expansion of its market share in chilled juice in western Europe by 1.5% to 21.3%, while it has taken its first steps into Asia, with a launch in Japan and China soon to follow. It said 2020 had brought a “significant change in consumer purchase patterns” as on-the-go products declined.

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