By Imogen Watson-01 April 2021 00:01am
Sour Patch is calling on fans to channel their inner child and get mischievous
For the first time in its history, April Fools’ Day in 2020 was a sombre affair. People were most certainly not in the mood. Good news for pranksters, brands are back to have the last laugh this year, from edible slippers to hedgehog influencers, cheesy skincare to pricey bottled sea air.
As people came to terms with the pandemic in 2020, April Fools’ Day couldn t have fallen at the worst moment. Due to the gravity of the situation that was taking hold, most brands felt it would be more sensitive to skip the pranks altogether.