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You can fret over a logo, but there are much bigger reasons to worry

You can fret over a logo, but there are much bigger reasons to worry
stuff.co.nz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuff.co.nz Daily Mail and Mail on Sunday newspapers.

Derby in der Handball-Bundesliga: Sie spielten schon für den TVB Stuttgart und Frisch Auf Göppingen

Derby in der Handball-Bundesliga: Sie spielten schon für den TVB Stuttgart und Frisch Auf Göppingen
stuttgarter-zeitung.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from stuttgarter-zeitung.de Daily Mail and Mail on Sunday newspapers.

Who will pay me a fortune for a subpar slogan?

Nevertheless, just as yesterday’s ill-conceived attempt to ride your kid’s skateboard is tomorrow’s YouTube sensation, it’s Ashburton’s slogan that has found itself going viral. So here was RNZ Checkpoint’s Lisa Owen this week, gleefully trolling the town’s mayor with hilarious new alternatives like “Ashburton, for a pie and a pee”. To his credit the guy gamely took it on the chin, knowing he was probably on a hiding to nothing. It is, after all, the fate of small-town mayors that whenever they appear in the national media it will probably be because they have been hospital-passed the job of making a silk purse out of a sow’s ear. Phrases like “this is a problem that could happen in any community”, and “I guess I really should have closed the beach after that first shark attack” spring to mind.

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