Famed French designer Pierre Cardin dies at 98 December 30,2020
PARIS- Pierre Cardin, the French designer whose famous name embossed myriad consumer products after his iconic Space Age styles shot him into the fashion stratosphere in the 1960s, has died, the French Academy of Fine Arts said Tuesday. He was 98. A licensing maverick, Cardin’s name embossed thousands of products from wristwatches to bed sheets, and in the brand’s heyday in the 1970s and ’80s, goods bearing his fancy cursive signature were sold at some 100,000 outlets worldwide. That number dwindled dramatically in later years, as his products were increasingly regarded as cheaply made and his clothing which, decades later, remained virtually unchanged from its 60s-era styles felt almost laughably dated.
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Dec 29, 2020
In this Nov. 30, 2016, file photo, French fashion designer Pierre Cardin acknowledges applause after a show to mark 70 years of his creations, in Paris. France s Academy of Fine Arts says famed fashion designer Pierre Cardin has died at 98. (AP Photo/Christophe Ena, File)
PARIS (AP) Pierre Cardin, the French designer whose famous name embossed myriad consumer products after his iconic Space Age styles shot him into the fashion stratosphere in the 1960s, has died, the French Academy of Fine Arts said today. He was 98.
A licensing maverick, Cardin’s name embossed thousands of products from wristwatches to bed sheets, and in the brand’s heyday in the 1970s and ’80s, goods bearing his fancy cursive signature were sold at some 100,000 outlets worldwide.
Synopsis
AP
Pierre Cardin had been among The Fine Arts Academy s illustrious members since 1992.
PARIS: Pierre Cardin, the French designer whose famous name embossed myriad consumer products after his iconic Space Age styles shot him into the fashion stratosphere in the 1960s, has died, the French Academy of Fine Arts said Tuesday. He was 98.
A licensing maverick, Cardins name embossed thousands of products from wristwatches to bed sheets, and in the brands heyday in the 1970s and 80s, goods bearing his fancy cursive signature were sold at some 100,000 outlets worldwide.
That number dwindled dramatically in later years, as his products were increasingly regarded as cheaply made and his clothing - which, decades later, remained virtually unchanged from its 60s-era styles - felt almost laughably dated.
Pierre Cardin, French fashion designer and licensing pioneer, dies at 98
By John Leicester
French designer Pierre Cardin, known for his Space Age styles, revolutionized fashion starting in the early 1950s.
PARIS - French fashion designer Pierre Cardin possessed a wildly inventive artistic sensibility tempered by a stiff dose of business sense. He had no problem acknowledging that he earned more from a pair of stockings than from a haute-couture gown with a six-figure price tag.
Cardin, who died Tuesday at age 98, was the ultimate entrepreneurial designer. He understood the importance his exclusive haute couture shows played in stoking consumer desire and became an early pioneer of licensing. His name emblazoned hundreds of products, from accessories to home goods.