and importers in other countries knocking on our door saying we must have an english wine on our list. reporter: the u.s. of state of virginia has been coming the other way since 2009. more than two dozen selling their bottles into the uk for between $20 and $40 a bottle competing from new world wines from australia to california, not to mention french and of course home grown wine. entering any market with a new product is an uphill battle. i don t shy away from that. the uk market is the single largest importer of wine in the world. yes it is a complicated market but the uk-wide consumer is generally ex-employertory wide. reporter: he recently took wines to paris and got a thumbs up from the french wine media and new wines benefit from one