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Two decades ago, when audiences wanted to consume entertainment in a video format, they had only two options – TV and cinema. Today, the modes of delivering video content have grown multi-fold. Content production, too, has seen a democratization with new technologies that have enabled every individual to become a creator.
Over the top, commonly known as OTT, has come a long way in the last five years. According to a new report by independent transaction advisory firm RBSA Advisors, India's streaming market is predicted to be worth $15 billion by 2030 and out of these the video market will grow to $12.5 billion size and the audio will be $2.5 billion.
NEP hires new business head for India ibc.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from ibc.org Daily Mail and Mail on Sunday newspapers.