Asia has scooped a total of 35 Pencils, including six Golds and a prestigious Sustainable Development Goals Pencil, in The One Show 2021, announced today during the online global Creative Week 2021.
McDonald s unites Malaysian staff stuck in SG for Ramadan with family Details 19 April 2021
McDonald s Singapore has unveiled an emotional ad this Ramadan that reunited families across borders with its new initiative titled My Happy Table . The ad featured three of McDonald s Singapore staff who have family in Malaysia and are unable to travel back during Ramadan to break fast with their families due to the current travel restrictions. These staff shared their experience of being away from their families for almost a year, and what they hope to do with their families once they are reunited. McDonald s then surprised these staff with a projection of their families seated in McDonald s Malaysia. The projection seems to be an extension of the table where the featured McDonald s staff are sitting from, creating an realistic image of the virtually-reunited family sharing a meal together.
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Details 13 April 2021
McDonald’s Singapore has unveiled a new campaign named Night-In , which aims to reflect how nights-in have become the new nights out. The campaign is fronted by a 45-second spot that mirrors the newfound joys of staying home, or better known as “Cocoon Culture”. Featuring an original, soulful music track to capture the essence of a night-in, the film aims to celebrate the night-in crowd who unabashedly revel in spending their quiet time indoors, either alone or with their loved ones.
The ad is also edited into two separate 15-second versions, with one targeting at Gen Z and another targeted at Millennials. The ad for Gen Z is titled #FOMO is out. #JOMO is in. Tonight. Are you in? McDonald s. One can only assume JOMO in this case refers to the Joy of missing out , which contrasts the term FOMO , or fear of missing out. Meanwhile, the shorter ad for Millennials is titled Work out, chill out, go all out. Tonight.