Decades of Swansea radio history ends as The Wave name follows Swansea Sound in being ditched by owners walesonline.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from walesonline.co.uk Daily Mail and Mail on Sunday newspapers.
The rebrand of the Bauer Media Group owned stations takes place this April. Bauer Media Audio UK CEO, Simon Myciunka: ‘Today marks a brand-new chapter in the history of these local stations as they become Hits Radio. The stations’ transformation into a nationally recognised brand ensures that we will continue to provide our listeners with