france, as happened in italy. not gifts from government, but underwriting loans so that the cost to the airline going forward was not going to be prohibitive. it s interesting, given your very interesting relationship with the media over 50 years, that you should say you ve never had such a sort of negative coverage. do you think that s just because you re the face of your airline in a way that british airways doesn t have a face? do you think that s why they say, let s go after richard? i think there s an element of that. i would say that 99% of the coverage i ve had in my lifetime has been fair. i mean, i ve occasionally had criticisms, but i would say they were fair criticisms, and it s quite rare to have had a major knock. but i think. i remember sir freddie laker once saying to me the way to deal with press backlash is prove them wrong. and so basically what we ended up doing was just getting on and proving that our teams were good enough to
were concerned to do was try to get government support, as happened in america, as happened in america, as happened in america, as happened in france, as happened in italy. not gifts from government, but underwriting loans so that the cost to the airline going forward was not going to be prohibitive. i5 going to be prohibitive. is interesting, given your very interesting, given your very interesting relationship with the media over 50 years, that you should say you ve never had such a sort of negative coverage. do you think that s just because you are the face of your airline in a way that british airways doesn t have a face? do you think that s why they say let s go after richard? i they say let s go after richard? they say let s go after richard? ~ , they say let s go after richard? ~ , ., richard? i think there s an element richard? i think there s an element that. richard? i think there s an element that. i richard? i think there s an element that. i would - richard? i
going forward was not going to be prohibitive. it s interesting, given your very interesting relationship with the media over 50 years, that you should say you ve never had such a sort of negative coverage. do you think that s just because you re the face of your airline in a way that british airways doesn t have a face? do you think that s why they say, let s go after richard? i think there s an element of that. i would say that 99% of the coverage i ve had in my lifetime has been fair. i mean, i ve occasionally had criticisms, but i would say they were fair criticisms, and it s quite rare to have had a major knock. but i think. i remember sir freddie laker once saying to me the way to deal with press backlash is prove them wrong. and so basically what we ended up doing was just getting on and proving that our teams were good enough to come bouncing back. someone who i spoke to who you worked with said, if you hadn t called the company virgin you might have called it phoenix, because
so that the cost to the airline going forward was not going to be prohibitive. it s interesting, given the given your very interesting relationship with the media over 50 years, that you should say you ve never had such sort of negative coverage. do you think that s just because you re the face of your airline in a way that british airways doesn t have a face? do you think that s why they said, let s go after richard? i think there s an element of that. i mean, i get you know, i would say that 99% of the coverage i ve had in my lifetime has been fair. i mean, i ve occasionally had criticisms, but i would say they were fair criticisms. and it s quite rare to have had a major knock. but i think i remember freddie laker once saying to me, the way to deal with press backlash is prove them wrong. and what we ended up doing was just getting on and proving that our teams were good enough to come bouncing back. someone who i who i spoke to, who you worked with said if you hadn t called the com
going to be prohibitive. it s interesting, given the given your very interesting relationship with the media over 50 years, that you should say you ve never had such sort of negative coverage. do you think that s just because you re the face of your airline in a way that british airways doesn t have a face? do you think that s why they said, let s go after richard? i think there s an element of that. i mean, i get you know, i would say that 99% of the coverage i ve had in my lifetime has been fair. i mean, i ve occasionally had criticisms, but i would say they were fair criticisms. and it s quite rare to have had a major knock. but i think i remember freddie laker once saying to me, the way to deal with press backlash is prove them wrong. and what we ended up doing was just getting on and proving that our teams were good enough to come bouncing back. someone who i who i spoke to, who you worked with said if you hadn t called the company virgin, you might have called it phoenix because