Highways England is calling on drivers to do their bit to reduce litter levels on the nation s motorways as part of the Great British Spring Clean (28 May - 13 June)
A new camera scheme is set to catch motorists in the act who dispose of litter from their windows, landing them with hefty fines.
From April, Maidstone Borough Council in Kent will employ the use of LitterCam to seek out and fine drivers flouting the rules in the first pilot scheme in the country.
Under current guidelines, fines begin at £90 and rise to £120 if unpaid after 15 days. The maximum on-the-spot fine in England is £150.
Maidstone Borough Council in Kent will start employing the use of LitterCam to seek out and fine drivers discarding waste, including cigarette butts and apple cores